Importance of Product Reviews
In this world of overwhelming number of brands, product reviews play an important role in purchase decision.
Consumers: Every company advocates their product is the best. But in reality it is the consumer who can decide which product is better by using it. No one person can use all the products. This is where the product and services reviews come into play.
Knowing the pros and cons of a particular product or service from the people who have experienced it first-hand, gives you the power to make informed decision for your purchase. There are many websites that provide product reviews including the shopping websites like amazon.com. Such websites usually have a rating, pros and cons section in each review. Go through these before you decide which brand to buy.
Companies: A study done by Emarketer, a research and trend analysis on digital marketing and media firm, a couple of years back shows that 55 percent of the respondents used user reviews as the basis for their purchase decision. So, product reviewing is a tool that companies can use to make their product or service stand out in the market.
Even if a potential customer is not looking for a review, there is a good chance he/she would stumble upon on. Buyers today go to the Internet to do the research for any product or service before they make a purchase. For this they use various search engines. These search engines provide a number of links for the keywords typed in and not just the product owner’s website.
Any of these websites may be a product reviews website, a personal blog or a public forum and have comments about your product. Any company would want the comments on these sites to be positive to build and maintain their reputation and also gain more customers.
As a business, you may want to have a product reviews or testimonials section on your website. Don’t be afraid of any negative review. If every review is positive, people might think the results are not authentic. Also, beware of harsh negative comments. Try to correct the error in the product or clarify the situation so that other customers and potential customers get your point of view as well when making the purchase decision.
A Word of Caution: One should be careful in what websites you go to for a review. Do not trust just any website; check the authenticity of the reviews. Also, when you look at the rating be sure to see the number of respondents that gave the review. Sometimes you will notice that the rating is 100 percent and notice that only one person has put up the review. So, this is clearly not a very good rating system.
Be careful on what you post on a review. Be civil in your conversation no matter how mad you are at the product owner. Be sure to write a good review for the products you love and genuinely feel may be good for everyone. Similarly, when you find a product that does not live up to its promised benefits make sure the world knows about it.
In essence, product reviews are essential for both buyers and sellers. Product reviewing gives the power to make or break a deal.